MF US · Meta Ads
Account 1099700325655399 · Olena's
86
Opportunity Score86 / 100 · Strong
VerticalE-commerce · Beauty
ObjectiveOffsite Conversions (Purchases)
Funnel stageSingle Funnel · Engagement
AudienceProspecting · New customers
Ad setMain - Copy
CurrencyUSD
Account health overview
Opportunity score
86
out of 100
Strong
Anomalies
0
No overlap or fatigue
All clear
Delivery issues
1
Budget constraint
Action needed
Active ads
6
2 new · 2 rising · 2 declining
Mixed signals
Performance charts
CTR change by ad
Diverging from zero · green = rising, red = declining
Carusel — He smells irresistible
+28.1%
Starter Ad
+7.2%
Fathers Day Vintage
new
Fathers Day Gift 1
new
Mystery Bottles — Single Image
−62.0%
T-nial Pic — 3 Bottles
−83.1%
Ad portfolio health
6 active ads by trend status
6 ACTIVE ADS
Rising CTR2 ads
Declining CTR2 ads
New · no data2 ads
Recommendation impact
Opportunity score lift per action (points)
+8
Increase
budget
+2
Reels
video
+1
Conversion
goal
+1
Auto
music
Estimated cost-per-result reduction
Meta's projected CPR savings per recommendation
Conversion goal
−17%
Auto music
−14%
Reels 9:16 video
−8%
Combined potential: meaningfully lower acquisition costs if all three are applied. Budget increase (+8 pts) unlocks volume rather than efficiency.
Ad set performance
Main - Copy
ID: 120243177831850060
Active CTR +5% trending up Budget limited
Optimizing for volume · Prospecting new customers · Conversion event: Purchase
Ad CTR detail
Ad name Status CTR change Trend
Carusel — He smells irresistible
120245928818570060
 Active +28.1% ↑ Rising
Starter Ad
120243177831840060
 Active +7.2% ↑ Rising
Fathers Day Vintage
120247072373360060
 ● New No data yet New
Fathers Day Gift 1
120247070283060060
 ● New No data yet New
Mystery Bottles — Single Image
120245930616000060
 Active −62.0% ↓ Declining
T-nial Pic — 3 Bottles
120244818454170060
 Active −83.1% ↓ Critical
Auction ranking diagnostics · last 30 days
Fathers Day Vintage
120247072373360060
Quality: AverageEngagement: Above avgConversion: Average
✓ All good
Starter Ad
120243177831840060
Quality: AverageEngagement: AverageConversion: Below avg (bottom 35%)
Ad is not producing conversions
Fathers Day Gift 1 · Mystery Bottles · Carousel · T-nial
4 ads
Rankings not yet available
Insufficient data — check back after 7+ days of delivery
Issues & alerts
⚠
Budget limiting delivery — Ad set: Main - CopyThe ad set is being throttled by its current budget. Increasing the budget is the highest-impact fix available (+8 opportunity score points).
⚠
Starter Ad — conversion rate in bottom 35%Below-average conversion ranking in auction. Review landing page and creative-to-offer alignment. Consider pausing and replacing.
⚠
Two ads declining fast — Mystery Bottles (−62%) · T-nial 3 Bottles (−83%)CTR collapsing on both static single-image formats. Classic creative fatigue. Likely burning budget with degrading returns — pause or replace.
✓
No anomalies detectedNo auction overlap, creative fatigue flags, or narrow audience issues found.
Recommended actions · sorted by score lift
+8
pts
Increase budget on Main - Copy ad set
Your ad set is budget-constrained. Meta can't spend to full potential. Increasing daily budget will unlock more delivery and results.
↑ More results for your budget
→ Fix in Ads Manager
+2
pts
Add vertical 9:16 video for Reels placement
Fullscreen vertical video with audio improves Reels delivery quality and performance. Applies to ad set: Main - Copy.
↓ 8% lower cost per result
→ Fix in Ads Manager
+1
pts
Switch campaign goal to Maximize Conversions
Campaign may be optimizing for traffic, not purchases. Switching to "Maximize conversions" helps Meta target people most likely to buy.
↓ 17% lower cost per result
→ Fix in Ads Manager
+1
pts
Enable auto music on 3 ads
Let Meta auto-add contextual music to Fathers Day Vintage, Carousel, and Starter Ad at no cost. Audio increases engagement on Reels and Stories.
↓ 14% lower cost per result
→ Fix in Ads Manager
Priority action checklist
MF US · Olena's · Account 1099700325655399 Generated: June 4, 2026 · Data via Meta Ads MCP